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"Herzberg and the 'two-factor theory'"
Frederick Herzberg 5

Frederick Herzberg may only did his research on 200 people on a professional level, but his work has the most impact on motivational practices since F.W Taylor 60 years earlier. He is famous for his two-factor theory which are:

  • Job satisfaction - achievement, recognition for achievement, the work itself, responsibility and advancement.
  • Job dissatisfaction - company policy & administration, supervision, salary, relationships with other working conditions.


However, his theories has consequences on his own on today’s businesses:

  • Pay and working conditions can be improved. Herzberg argued that it is possible for someone to pay others to do work for them, however this also requires motivation to do so.
  • Motivators need to be in place for workers to be prepared to work willingly and to always to give out the best in them.
  • A business could offer higher pay, improve working conditions and less-heavy handed supervision of work, but all of these factors will be taken for granted, thus more motivation is acquired.

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